It may seem counter-intuitive to say that the way you keep your competitive advantage is to collaborate with competitors. And yet, I’ve encountered many active SWMBIA members who find this to be true.
While you always hope to outdo the competition, one of the best ways to maintain that competitive advantage is to show up and participate in SWMBIA activities. Contractors and suppliers who are not active in the SWMBIA, or don’t even belong, just don’t get it. I personally have experienced what other active members have also told me – you stay competitive by having the latest information at your disposal. You get the latest information and advice from your fellow members – many of them competitors – as you get to know them and talk at member meetings about marketing ideas, new products, government regulations, public officials and much more.